Alaina Johnson
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Xfinity

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Xfinity Brand Illustrations

Once the Xfinity Mobile illustration system was established, I began working with the Xfinity Brand team to adapt the system to the overall company. The goal was to develop a style that creates a unified system, while allowing individual products to distinguish them from others through the use of color.

We stripped back the colors and treatments of the XM style to flat, cool-tone grays. Then, pops of color were added to the illustration’s subject matter to create a clear focus. Supporting elements were also treated with color when to help create a balanced composition or add context.

Error States


My Account

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Account Completion

Illustrations were used to create a narrative to encourage the user to compete all the steps when setting up their Xfinity account.

 

Icons used throughout the My Account experience.

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A set of repeated patterns showcasing Xfinity devices with lifestyle imagery.

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Shipping


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Everything is ok.

When it comes to security systems, it’s important to let homeowners know that everything is running just fine, and there are no alerts. These illustrations help create a calming feel, letting people know they can sit back, relax, and everything is being taken care of.


Account Security


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Horoscope Illustrations

Within Xfinity’s vast array of products, within the X1 guide, users can access their horoscopes. These illustrations represent each zodiac sign.


Editorial Adaptations

For editorial opportunities, I expanded the style with color, texture, and pattern. These approaches are designated for headers and promotional materials.

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