NATIONAL ENDOWMENT FOR THE ARTS
Visual strategy created for the National Endowment for the Arts (NEA) to help boost their 50th Anniversary. We developed a campaign including a visual guide, illustration asset pack, motion graphics, interactive projects, and infographics.
I developed a versatile style guide, stripping it down to the basics. Briefly going over fonts and colors, the guide focuses on the visuals and their purpose of highlighting connectivity between the NEA and communities around the U.S. and represent how many of the arts intertwine with one another. The guide then introduces you to the illustrated assets broken down by department: Visual Arts, Artistic Communities, Folk & Traditional Arts, and more.
Artwork created for the motion graphic explaining who the NEA is and what they do.