KILLER INFOGRAPHICS BRAND IDENTITY
After a couple of years of crazy growth, Killer Infographics needed to elevate their identity in order to match the quality of their work and attract new clientele. It was time to ditch the playful, scattered image, and showcase themselves as daring, simple, and smart.
Although it was important to maintain the overall identity, the logo was simplified, cleaned up, and made more dynamic.
Historically (all 4 years of it) Killer Infographics has relied on cute illustrations creating and inconsistent identity. Replacing these with illustrated patterns inspired by historical, real-life data viz gives the Killer identity more legitimacy and helps them achieve the sophisticated appearance.